From yet another "shelf-supplier" to a brand with attitude.
How I turned Huliot Storage from a technical supplier into a bold, confident brand — one that knows how to speak, look, and sell, during 2022-2023
The Challenge
“You have to do something, man…”
That’s what Roni — a 30-year sales veteran — told me on my first day.
Two leads a day.
No follow-ups. No system. Just frustration and hope that someone would finally fix it.
I could actually see the depression on his face.
Roni, bored in the office with no new clients to call.
Before Change
This was the “marketing” I walked into.Before strategy. Before visuals. Before results.
Random product posts, no message, no target audience.
Just photos of shelved products with phone numbers on them — hoping someone would call. That was not much of a strategy.
The First Campaign
Same products. Different story.
We rebuilt the campaign from scratch — focused on real benefits, clear CTAs, and visuals that looked like they belonged to a modern brand.
Within days, the phones started ringing again.
Range Expansion
More audiences. One voice.
After the first campaigns proved the concept, we started expanding —
different audiences, different formats, same brand voice.
Every ad still looked and felt like Huliot, but now we spoke to offices, factories, medical clients, and even private workshops — each in their own language.
Creative Evolution
More ideas. Same DNA.
Once the foundation was solid, we pushed creativity further — mixing humor, storytelling, and bold visuals to make a technical brand feel human.
From talking camels to solar panels, every post carried the same promise:
Efficiency can be fun.
UX Improvements
Enhancing every touchpoint
The redesign went far beyond visuals — it was about improving how people actually use Huliot’s tools. We streamlined the way leads are collected, improved how catalog data is presented, and optimized navigation for everyone.
Every step — from product discovery to quote generation — became faster, clearer, and more consistent across platforms.
Marketing Rebirth
From consistency to confidence
With a solid foundation in place, we shifted the focus outward — redefining how Huliot communicates with its audience
We created unified campaigns across Facebook, Google, and email, all carrying the same tone and visual language. That turned into large sales.
