Building an Online Presence for Light Artist Alisa Sheinson
Web Design | Marketing | Social | Newsletters | 2019-2020
Overview
When light is your medium, the challenge is to let it speak for itself.
For Israeli light-artist Alisa Sheinson, I designed and managed a complete digital presence — including a new website, social channels, and newsletters — all built around one consistent language of light, space, and emotion.
The result was a cohesive ecosystem that elevated her work from gallery walls to every screen.
Project Background
Alisa Sheinson explores the dialogue between light and perception. Her works shift with time, movement, and atmosphere — and before our collaboration, her online presence didn’t reflect that dynamic quality.
The project began with a full audit of her digital touchpoints, from outdated website structures to scattered social content. The goal was to unify everything under a single, minimal, timeless visual direction that mirrored her art.
The project began with a full audit of her digital touchpoints, from outdated website structures to scattered social content. The goal was to unify everything under a single, minimal, timeless visual direction that mirrored her art.
My Role & Responsibilities
Website design (UI/UX for desktop and mobile)
Art direction & visual system
Content structure and copywriting
Newsletter design & management
Social media design & scheduling (Instagram, Facebook, LinkedIn)
Ongoing consulting for digital marketing
Design Process / Creative Direction
The visual system is built on calm, contrast, and rhythm — reflecting how light behaves in Alisa’s installations.
Minimal color palette, subtle transitions, and generous white space guided the user’s eye like a curator’s light beam.
Typography and layout were unified across channels so that her newsletter, posts, and site felt like one continuous story — elegant, immersive, and true to the art.
The Website
Social Media Management
As part of the project, I managed Alisa Sheinson’s social presence across Instagram, Facebook, and LinkedIn. My focus was to align the tone and visuals of each post with her refined, light-based aesthetic — ensuring that every piece felt like an extension of her gallery work rather than standard social content.
Within just a few months, her audience grew organically from roughly 100 followers to over 1,000 authentic fans and art professionals. This was achieved through strategic hashtag use, consistent posting at optimal hours, and active engagement with similar artists, curators, and galleries.
By combining visual storytelling with data-driven posting habits, the channels evolved into a cohesive ecosystem that strengthened her digital identity and visibility within the contemporary art scene.
Some of Alisa's work during 2018-2020
I had the honor and pleasure of taking and editing many of the images you see here, alongside a great group of designers, all dedicated to Alisa's success during those years.
Results / Impact
The project transformed Alisa Sheinson’s online visibility into a cohesive and professional ecosystem.
Her website, newsletters, and social channels began speaking the same visual language — clean, illuminated, and authentic.
Within just a few months, her audience grew organically from around 100 followers to over 1,000 across platforms, with consistent engagement from curators, galleries, and collectors.
Her newsletters achieved above-average open rates and generated ongoing interest in upcoming exhibitions and collaborations.
900+ Organic Followers Growth
Unified brand across all digital channels
Stronger curator & gallery engagement
Above-average newsletter performance
What Alisa says:
“Royi managed to capture the soul of my work — the quiet tension between light and space — and translate it into a digital experience.
Every detail, from the rhythm of the website to the tone of each newsletter, reflects that same calm energy.
It’s rare to see design that doesn’t compete with the art but elevates it.”
Alisa Sheinson | Light Artist
The Next Design Could Be Yours
I don’t do “pretty websites.”
I build digital experiences that reflect who you are — and what you stand for.
Alisa’s online presence became a true extension of her art — quiet, radiant, and full of light.
Your business deserves that same clarity and impact.
Let’s create something that will shine bright — and make your brand impossible to ignore.
No boring updates. Just bold design ideas, rare insights, and maybe a surprise or two.
Yay! You’re in — welcome aboard.
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