Designing Huliot Storage’s New Look and Attitude
From outdated to outstanding: How I rebranded an entire B2B storage company from the ground up.
פה יופיע סרטון של סמארטפון בזווית קצת,
עם עמוד הבית של חוליות בגלילה
Background
Huliot Storage Solutions is a leading provider of custom storage solutions for businesses of all sizes, specializing in shelving systems, lockers, storage cabinets, and more.
When I joined the project, the company’s online presence no longer reflected its market position or the quality of its products. The old website was outdated in both design and user experience, lacked a clear structure, and didn’t effectively guide visitors toward making inquiries or purchases.
Beyond the visual aspect, there was no cohesive brand voice, the content was inconsistent, and the site wasn’t optimized for mobile or search engines. This resulted in missed opportunities to convert traffic into leads and an overall customer journey that felt fragmented.
The goal was clear: build a modern, high-performing website that reflects the company’s expertise, improves lead generation, and delivers a seamless experience for every type of visitor — from large industrial clients to small businesses.
פה יופיע סרטון של סמארטפון בזווית קצת,
עם עמוד הבית של חוליות בגלילה
My Role
Defined the company’s new mission: repositioning Huliot Storage as a premium provider of tailored storage solutions.
Rebuilt the entire product catalog and produced professional product photos and testimonial videos.
Introduced new digital channels: WhatsApp sales kits, newsletters, and personalized content for the sales team.
Redesigned the company’s website with a modern look, improved mobile experience, and clear product information
Created marketing materials including videos, niche-related catalogs, and newsletters to strengthen brand visibility.
Guided the sales team with tools and messaging, ensuring alignment between marketing and business development
Delivered a full rebrand and marketing strategy, from identity design to digital execution.
My Role
Defined the company’s new mission: repositioning Huliot Storage as a premium provider of tailored storage solutions.
Rebuilt the entire product catalog and produced professional product photos and testimonial videos.
Introduced new digital channels: WhatsApp sales kits, newsletters, and personalized content for the sales team.
Redesigned the company’s website with a modern look, improved mobile experience, and clear product information
Created marketing materials including videos, niche-related catalogs, and newsletters to strengthen brand visibility.
Guided the sales team with tools and messaging, ensuring alignment between marketing and business development
Delivered a full rebrand and marketing strategy, from identity design to digital execution.